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The new Baptist News Global brand presents a clean, relatable brand mark that reinforces their “Conversations that matter” tagline. Along with a new brand, a new, modern website offers an easier, enhanced experience that minimizes distraction and increases engagement. The simpler format helps users navigate easily to content they want to read in both mobile and desktop environments. The results? Over 2x growth, they even needed to upgrade their servers to handle the new audience!

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