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Puretein Bioscience is an innovative nutritional feed supplement, based on a bioactive protein technology. Their primary audience is livestock producers who value innovative biotechnologies and/or are at the forefront of all-natural production. We created a brand that establishes a visual sense of scientific innovation and professionalism. The icon is representative of bioactive proteins. The colors and photos are balanced, optimistic and engaging. The brand has been implemented in visual and written brands in marketing materials, packaging and all forms of communication.