“A rose by any other name would smell as sweet…” Shakespeare knew that what matters is what something is – not what it’s called. But when you change the name of a nationally known, highly respected industry leader, you better do it right. Advanced Web, the industry leading expert in packaging, labeling and converting, made the leap – and engaged e10 to help them unveil not only a new name, but an entirely new look, to reflect the breadth and depth of its expert capabilities. Advanced Web – AWT. Thou art thyself!